Why Tech Companies Need Content Writing

I love working with tech companies for many reasons. 

To start with, their founders are insanely bright. In my book, I’m impressed by anyone who can figure out how to create or utilize new technologies in innovative ways to solve problems. And I love working with intelligent people.

I’m particularly impressed when those aforementioned smart people recognize their limitations, i.e., when they realize they need content for their website and know they aren’t the right ones for the job. 

That’s where we come in.

In This Article:

Blogging Benefits for Tech Companies

Companies across various industries can benefit from blogging for several reasons. 

Increase traffic

For one thing, blogging is an excellent way to increase organic traffic. Every time you create a blog, you grow your website’s presence online. This signals to search engines that your website is continually growing and updating, which can help you rank higher in search engine results pages (SERPs).

More cost-effective than ads

Yes, it costs money to create content, whether you’re doing it in-house or outsourcing it to an agency like People First Content.

But that cost is way, way lower than the cost of ads. According to Content Marketing Insititute, content marketing by way of blog posts gets 3X the leads of paid ads for a much lower upfront cost. 

Plus, content marketing builds its momentum. For the price of just one month of ad spend, you can get an annual content audit that will identify opportunities to rank higher and get more traffic and leads to your website.

Build trust and authority

Blogs, e-books, and social media posts are excellent avenues for building trust and authority among your audience. We love repurposing content, so you can get your message across several channels and meet your audience wherever they are.

Benefits of Outsourced Content Writing for Tech Companies

When tech companies are in startup mode, funds can be limited. They might not be able to hire an entire content team to create blogs, email campaigns, social media posts, white papers, eBooks, and internal documents.

Yet, they need all of that content … and then some. 

Enter outsourced content writing for tech companies.

Here are a few reasons why tech companies should consider outsourcing their content writing to a talented content agency like People First Content.

Not everyone speaks tech

A primary challenge that marketing teams in tech companies face is figuring out how to tell the world about their product. They know that not everyone is as tech-savvy as they are.

That’s why tech companies need specialized content writers who can understand the technology behind their business and translate it into valuable content that helps end-users figure out what it is and why they need it. 

Not every content writer speaks tech

Notice how I said “specialized content writers” in the above paragraph. There are a lot of talented content writers out there, but they aren’t all capable of translating highly technical information into everyday language. 

At People First Content, we work with tech companies regularly. We’re used to researching technical topics, then distilling them into blog posts that non-technical people can understand. 

If you’re ever in doubt about whether a content writer can deliver what you need, ask for samples and references. Professional content writers can point you to more than enough examples of their work to show you their technical expertise and experience. 

Content writing takes up a lot of time you don’t have

As a small business owner, I understand all too well how easy it is to fall into the trap of doing everything yourself. Content writing is one thing business owners shouldn’t attempt on their own. It’s not because they’re incapable of writing great content – it’s that it takes up so much time!

Content requires consistency to be effective. So, unless you’re ready to spend 10 or more hours a week solely on content creation, publication, distribution, and updating, you need to outsource your content writing.

How Much do Tech Companies Need to Blog?

Wondering just how much you need to blog to start getting traction for your tech company’s website?

Wonder no more because we’ve done the work for you. 

We’ve pooled together research from the best in the biz, like HubSpot and Neil Patel, to create a blog frequency calculator. We’ve figured out that tech companies looking to grow their organic traffic should aim for 16 blogs a month with an average word count of 1,100 words.

That’s four posts a week, which is a lot of time and effort to manage in-house.

If you’re ready to grow your business through inbound marketing and organic traffic, People First Content can help. Book a call today to learn how People First Content can get more traffic to your website. 

In a hurry?

No problem! Buy a discounted sample post to get a feel for the type of content you can expect from our team.

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