The term “SEO” gets thrown around a lot in the world of web content creation, but many business owners don’t know, or care, what it means or how it can impact their business. Too many make the mistake of thinking it only matters for tech companies or e-commerce sites. But the truth is, if you have a website, you should care about Search Engine Optimization (SEO) because that’s the best way to get your website seen, so you can drive traffic to your business.
Here are the basic things you need to know. If you prefer to hire someone to care about SEO for you, let’s chat.
1. It’s all about what’s best for users
The main thing to know about SEO is that content that is useful for users wins. If your website is clear about who you are, what your business does, and why readers should care, you’re ahead in the SEO game. Websites get penalized when their message isn’t clear, particularly if it is intentionally misleading. Give your customers and site visitors the information they need. That’s it.
2. SEO is backwards-looking
Sure, SEO matters when you’re competing for search rankings, but it can only help you decide what to write based on what people have already searched for. If you’re in the business of developing new forms of content, you can use SEO best practices to make sure your content will be seen by the people who are interested in it, but you shouldn’t hesitate to do something new just because a query doesn’t have any search volume.
3. Local searches are hot right now
Local searches are bigger than national searches in Google land right now. What that means for your website is that your location needs to be part of your content.
4. Featured snippets are pretty hot too
Google’s featured snippets show up on high volume queries, and they’re in either a list or paragraph form. (To figure out if the query you’re writing about. For instance, the title of this blog post has a featured snippet from another website). What’s cool about ranking for a featured snippet is that these show up first in search results — if you rank for a featured snippet, chances are people are going to click your URL to read more. So you don’t even need to rank in the first spot to get all that organic traffic to your page.
5. Someone can do SEO for you
Knowing what keywords to use and where, along with how to code it and what to promote, is time-consuming. If you want to use SEO to improve your search rankings but don’t want to do the dirty work, contact us to see how we can help your business rank higher in Google and deliver quality content to your site users.