How Does SEO Work on Social Media Channels?

The relationship between SEO and social media is a confusing one to a lot of people, even those of us in the biz. After all, SEO is all about getting organic search traffic to your website, not getting people to your Facebook page. But that doesn’t mean that social media is bad for SEO. In fact, there are a lot of ways that having a strong social media presence can actually help you get organic traffic.

Here’s what you need to know about how SEO works on social media channels. Make sure to check out tips from one of our favorites, Neil Patel, for more insight on how SEO and social media are connected.

How does social media help your Google ranking?

As we’ve talked about before, Bing tends to consider your social media pages when ranking your content than Google does. But that doesn’t mean Google doesn’t care at all. Here are some ways that having a vibrant social media presence can help you rank on Google.

  1. Social media pages can rank organically: Yes, your Facebook page can rank organically if it sends out signals and gets crawled by Google. If your social media pages rank along with your website, you can own the first page of Google.
  2. Social shares increase the number of people who see your content: Sharing your content on social media makes it more likely that your content will continue to get shared, leading to more traffic and, sometimes, a higher ranking on Google.
  3. Social media allows you to build relationships: Building real relationships with your customers, fans, and other brands is a powerful way to increase your website’s authority, which will lead to an improved ranking on Google. The more quality backlinks you get to your site, the better for your chances of ranking!

The takeaway

Social media is still important for businesses, even if it doesn’t directly lead to more organic traffic. The relationships that you build along with the added visibility your website can receive thanks to the ease of social sharing make it worthwhile to create an effective social media strategy.

If you don’t have the time to keep up with your business’s social media strategy, let’s talk! We can help you come up with a social media strategy or work with you to implement the one you have.