Whether you’re just starting out or have been in business for a while, it might be time to outsource your business writing. In a highly competitive digital marketplace, getting the words out into your pages and in front of your intended readers can be challenging. Sure, you’ve created a great blog, but are people reading your posts? Do you see traffic coming in and conversion happening? Is your bottom line improving?
If your answers to these questions are in the negative, it’s time to revisit your content marketing strategy. Doing it alone may not be as effective as you think. Here are telltale signs it’s time to outsource your business writing.
#1 You’re a good writer, but you just don’t have the time to write
You started a small business that is now growing, and you’re beginning to feel the pressure. In a lot of cases, business owners are good (even great!) writers. But the problem is, even though you can write good pieces, you just don’t have the time to do it. It’s understandable that you need to focus more on business operations to keep up with your expanding operations.
Hiring an in-house writer is an expensive option, especially when you’ll only be needing a few articles a month, at least for now. Many freelancers can produce good content but they work for themselves, not for your company. If you’re looking for a more viable choice, you can hire a content agency that employs professional writers who are trained to deliver your voice and brand.
#2 You’re not getting enough traffic
You wonder why your website is not performing even as you create content every now and then. There are various reasons why your website is sitting in an isolated corner of the Internet.
Your content may be outdated or simply not worthy, and this includes your title. People come to visit your blog primarily for great content. If you’re just posting mediocre blogs that are mere rewrites of other blogs, no one will stay a minute to read your content. Traffic starts with unique and high-quality content that’s fully optimized for the web.
So now you’ve created quality content but still no traffic. If your keyword is not targeted, no one will ever get to see your beautiful blog. Finding the right keyword is a tricky job. You’ll need to understand general keywords and long-tail keywords and how they play up in Google and other search engines. If you’re a business owner focused on your operations, it may be a good option to hire content writers from a reliable content agency.
Your SEO and link building strategies may be weak. You’ll need search engine optimization tools to get your website to the top ranks in the SERPs. Couple this with quality link building and you’re on your way to unlocking the much needed traffic for your site. These are technical processes that a good content agency can help you with.
#3 You can’t keep up with your growing business
Your business is growing faster than you thought and you’re needing more blogs, articles, or emails to feed your audience. Your social media accounts are teeming with comments and questions you can’t afford to ignore. With an overworked staff, your voice starts to be inconsistent as your expanding blogs need more content than your staff can handle. To add to the pressure, you must attend to the growing needs of your customers. It’s high time to outsource your business writing now!
If you’re a small or mid-sized business owner, you’re sure to be wearing different hats. That’s a given that makes it hard to put together a powerful content strategy. If you’re stressed but want to focus on the more important aspects of your business, we’re here to help you reach that goal. Reach out to us to learn more about how People First Content can take over your business’s writing and find out what we have to offer.