3 Signs It’s Time to Outsource Your Business Writing

Whether you’re just starting out or have been in business for a while, it might be time to outsource your business writing. In a highly competitive digital marketplace, getting the words out into your pages and in front of your intended readers can be challenging. Sure, you’ve created a great blog, but are people reading…

5 Common Writing Mistakes Businesses Make

Writing is an important component of doing business. Whether you’re preparing financial reports for your partners, sales proposals for your customers, or just communicating using slack and email, pretty much every job requires writing. The thing with writing is, you can’t take it back. Whatever you write is there forever, whether in report, email, or…

The Content Creation Process

You know that you need content for your website, but is it worth hiring someone to do it? Can’t you just, you know, put some words into your website and hit publish and hope for the best? Well, sure, that’s definitely an option. But if you want your content to do more than just sit…

How Does SEO Work on Social Media Channels?

The relationship between SEO and social media is a confusing one to a lot of people, even those of us in the biz. After all, SEO is all about getting organic search traffic to your website, not getting people to your Facebook page. But that doesn’t mean that social media is bad for SEO. In…

What is Duplicate Content and How to Avoid it

If you know anything about SEO, you know that duplicate content is a huge red flag for Google. But what is it, exactly, and how can you avoid it? Here’s what you need to know.

How to Rank on Bing vs Google

Bing users have higher conversion rates and are more engaged When you talk about optimizing for SEO, you’re probably talking about ranking on Google. And sure, that’s incredibly important since Google is the #1 search engine in the U.S. market. Ranking on Google means more visibility. It also means other search engines will follow suit,…

What kind of book editor do you need?

So you’ve written a book. Or, most of a book. Or, well, it isn’t exactly written, but you have it mostly outlined and you definitely know how you want it to end. Maybe. Whatever stage your book is in, it’s going to need some extra sets of eyes on it before you publish it. That’s…

Should you hire a freelancer or a content agency?

You know content is crucial for building your website, generating traffic, and ranking in SERPs. You might also need writers for just a few projects here and there throughout the year. But how do you get from where you are now to where you want to be, without hiring a staff of full-time writers? A…

Why you should care about SEO

The term “SEO” gets thrown around a lot in the world of web content creation, but many business owners don’t know, or care, what it means or how it can impact their business. Too many make the mistake of thinking it only matters for tech companies or e-commerce sites. But the truth is, if you…