A website is a really important asset for any business that wants to be successful. With most people beginning their journey on the internet with a Google search, you need to make sure you are there above your competitors. A website enables you to showcase your brand, your products, and your services to your customers. It also enables you to increase your brand awareness and create content that meets customers where they are on their journey. It is an important part of any sales funnel. 

However, you can’t just have a basic website and call it a day. Your website needs to have a clear structure and journey that customers can move through, your branding needs to be strong and consistent, and you need to encourage users to take action on your website. This will make all your efforts behind creating a website and driving traffic to your website worthwhile. 

Make Sure Your Website Has These 3 Things

To help you on your journey, here are some of the most important things a successful website needs. 

1. Clear branding and color palette 

Branding is a really important part of your website. It needs to be clear so customers know who you are and feel comfortable they are on a website that they can trust. Many potential customers will discover your website at the early stages of their journey through content, which means they aren’t quite ready to buy from you yet. This is an opportunity for your branding to stand out from your competitors and catch their eye. You want to make sure it is memorable so that when they are further along the sales funnel, they come back to you. 

2. Consistent structure 

Websites can look fancy, but if they are not functional or structured, then customers are not going to find it easy to buy from you. They may even get frustrated and go straight to a competitor. You need to ensure there is a clear and consistent structure to your website so they can use the menu and navigate around it easily. This will also help with your search engine optimization (SEO) efforts. 

3. Actions for users 

If you have managed to get a good website up and running that drives customers, then you want to make sure they can take quick and easy action on your website. The last thing you want for your business is to let your potential customers leave your website without them making a purchase or providing you with some details. If you have a clear product or service that they can purchase, then you need to ensure it is easy to navigate and you have a clear payment option for them to use. Research payment gateway solutions to find out which is the most suitable for your website and the needs of your customers. If you don’t have something they can buy, then the next best thing is to create some call to action where they can sign up with their name and email address. It can be very valuable to obtain this information, as you can then nurture customers in their inbox. Consider their customer journey and what value you can provide them for free. 

A website is a crucial part of any business that wants to grow. Follow these top tips to help you create a website that will make your business successful. And if you need help creating content for your new website, we can help! Contact us to get started.

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