There are writers and bloggers, and then there are SEO writers. Each type of writer does play a role in the world of content marketing. However, they do serve different key purposes. So, what makes SEO writing so special?

A big part of SEO writing is the SEO label. It stands for search engine optimization, which is the process of boosting a website’s visibility in search engines. With that being said, you have a good idea of what an SEO writer does.

What Is an SEO Writer?

An SEO writer is a writer who creates content with the goal of improving web and search visibility. Their duty is to write high-quality and optimized content to help increase your website’s traffic and rankings on the search engine results page (SERP), which the right writing will do, along with having the best WooRank alternative.

Think of them as web writing technicians who ensure your webpage has the right elements and ingredients to be search engine optimized. SEO writing involves practices and techniques such as keyword research, crafting meta descriptions, writing header tags, structuring content effectively, and aligning SEO content with user search intent. They’re all about finding areas to improve so your brand can succeed online.

What Is the Difference Between a Content Writer and an SEO Writer?

So, in content marketing, we have content writers and SEO content writers. While they do share many similarities, they have a few distinct differences.

A content writer creates content with the purpose of educating and informing their target audience. They’re less focused on technical SEO aspects, such as optimization and keyword research, and more focused on the content itself. Content writing aims to produce valuable and engaging content that readers will enjoy and appreciate.

An SEO content writer makes content with the purpose of ranking on search engines. To be clear, SEO writers are strongly capable of the content aspect — they're just more focused on optimization and ranking. SEO writing aims to improve SERP rankings and drive more traffic and conversions.

Often, the two can go hand-in-hand. Content writers provide the meat and bones of a webpage, while SEO writers can go in and add more skin to make it more presentable and appealing to search engines. So, while the two focus on different sides of writing, they both contribute to your website’s digital success — in the form of blog posts, product descriptions, website copy, landing pages, etc.

Why Hire an SEO Writer

SEO writing lies at the heart of digital marketing. Having optimized copy and content could be the difference between ranking on the first page and showing up on page seven. That’s why hiring an SEO writer can be an excellent solution for your online and content marketing efforts.

1. Improve search rankings and web visibility

The most significant benefit of working with an SEO writer is you have a better chance of ranking higher in searches. They know how to weave keywords and phrases to enhance your on-page SEO but don’t do so at the expense of readability. Writers understand basic and advanced SEO best practices, such as headers and metadata, to make it easier for search engine web crawlers to understand the content of the page and how to rank it.

Being on the first page of a search query is vital for driving traffic. In fact, less than 1% of searchers click on links on the second page of Google. So, the closer you are to the top, the better.

2. Generate more conversions

Alongside increased web visibility, SEO writing can also gain more conversions. With a decent ranking position, you’ll likely receive a higher click-through rate (CTR). People trust Google to provide them with helpful and relevant information related to a search query. It’s a standard that Google strives to maintain with its comprehensive search quality rater guidelines.

So, if your website reaches the first page, it means that Google finds your content highly relevant. In turn, users are likely to click and visit your site. Plus, with a higher organic CTR, you may even get a rankings boost.

3. Save time

Hiring an SEO content writer saves you a great chunk of time — especially if writing and content creation isn’t your jam. SEO writing is a complex process, requiring hours of research and revisions. An average blog post takes nearly 4 hours to write. Like most business owners, entrepreneurs, and marketing managers, you’d likely want to use those hours on other aspects of your business that are within your strengths. An SEO writer can come in and help you deliver optimized content while you can focus on other matters.

4. Receive quality, on-brand content

SEO writers can also be good content writers. They’re proficient in the balancing act of writing content for algorithms and people. A good SEO content writer understands the perfect usage of keywords to maintain readability and optimization. They use their research to write engaging SEO content that answers commonly-searched questions in search engines. As a result, your SEO writing not only provides valuable and helpful information but allows you to show up in more queries.

SEO writing can be accommodating too. SEO writers understand how important it is to match the tone and voice of your brand. So, whether you want a casual or formal tone, they can easily adapt the SEO content in a way that resonates with your target audience.

5. Gain long-term results

What’s great about investing in SEO writing is that it can deliver long-term results. An optimized website can help you generate traffic and conversions over time — even when your business is off the clock. SEO writers stay updated on the latest search algorithm trends to ensure your website has longevity in search.

Search is generally a long-term game. According to a study from Ahrefs, the top 10 ranked pages have an average of 2+ years old. So, investing in an SEO writer (and organic search in general) can deliver a great ROI.

Let’s Move Into First Page

SEO content writers ultimately care about the success of your website. They can write blog posts and website copy to help your business be found in a crowded digital space. Sure, you could turn to artificial intelligence for writing optimized content. But they lack one crucial thing — the human element.

At People First Content, we put people at the forefront of our content. We strive to deliver unique and human-written content (i.e. blog posts, eBooks, social media posts) optimized to help you elevate your web presence and visibility. PFC gives you the best of both content writing and SEO writing. So, let’s work together to move your website into first page. Book an introductory call today.

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