There are entire books written about the many ways you can optimize eCommerce to increase revenues. And you should check them out if you are serious about it. But for time’s sake, this post will cover a few of the easiest that can have a significant impact almost immediately. You will need to implement some simple changes to skyrocket your conversions, from simple Live Chat to powerful SEO campaigns.

7 Methods for Boosting Conversions for Your eCommerce Brand

Here are seven things you can do to maximize conversions and drive more business through your eCommerce website.

1. Select a Payment Processor

One of the most overlooked and misunderstood parts of developing an online business is the payment processors. Payment processors handle transactions between bank accounts. Some make it easy to keep track of transactions, and some don’t. Stripe is a good example because you can connect Stripe to QuickBooks. Most don’t allow this, which means extra work for you. Some payment processors also charge more based on how “risky” your business is considered.

2. Optimize eCommerce with Live Chat

You have probably used Live Chat when interacting with a company, probably for customer service reasons. Live Chat is a faster alternative to calling by phone and is cheaper for the business and the customer. It is also better for customer direction and quick resolution. Automated Live Chat is also pretty efficient. Approximately 58% of B2B and 42% of B2C companies use chatbots to boost Live Chat efficiency and take pressure off human agents.

3. Strategically Place CTAs

Call to action (CTA) is a tried and tested method of increasing conversions. It might feel pushy, but customers really do respond to CTAs when they are used correctly. CTAs can be placed in any type of media, from emails to TV ads. However, they should always be prominent, easily noticed, and resonate with the audience. For example, you can place a “buy now for exclusive deals” CTA right after mentioning a product on a landing page to boost purchase incentives.

4. Optimize eCommerce with Better Carts

Cart abandonment is one of the most costly customer actions for an online business. However, you can improve cart recovery rates by around 35% with some common tactics, such as:

• Send personalized email marketing messages to remind customers that they have a full cart.

• Remind customers that items in carts are limited and present them with a timer.

• Offer exclusive deals and money-off items that are left in the shopping cart.

• Offer guest checkout options and multiple payment options for convenience.

• Be upfront about all the costs involved and the total bill a customer will pay.

Trying just one of these will guarantee a reduction in shopping cart abandonment. Together, they form a robust strategy for recovering costs and satisfying your customers at the same time.

5. Offer Free Shipping on Goods

This can also be used to recover shopping carts, as one of the biggest reasons for abandonment is costs. Free shipping is much appreciated by customers who already might be spending a lot of money in your store. Unless it genuinely has a substantial negative impact on revenue, free shipping should always be an option. Customers are guaranteed to come back to stores that appreciate their business and provide free shipping as a thank-you for using them.

6. Optimize eCommerce with SEO

Search engine optimization isn’t only for blog posts! You can use SEO to increase organic traffic in numerous ways. And you really want to take advantage of this. Organic traffic counts for around 40% of eCommerce site traffic. So why not use SEO to boost it? You can use SEO methods such as keywords in your blog posts, product descriptions, and even navigation bars. Why do you think Amazon has so many categories and subcategories for its products?

7. Enhance Descriptions and Images

As mentioned, you can use SEO for product descriptions. But SEO alone isn’t enough to enhance the customer experience. Shoppers want to know precisely what they are buying. And there is a better chance of a sale the more they understand. Highly detailed product descriptions are an excellent tactic to help nudge a sale over the line. However, you can’t underestimate the power of a good image with HD quality and advanced features such as 360° or zoom views.

Summary

Using the right payment processor for your business will help optimize eCommerce as it grows. Services that link to financial apps make it much easier. You can also reduce and recover costs by using a shopping cart abandonment strategy, including email reminders, offering discounts, and guest checkout. However, high-quality images and product descriptions are vital, as simple as they are. Customers are likely to buy a product if they actually know about it.

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