It doesn’t matter if you run a hip new coffee shop or an online sock empire—if nobody’s talking about your business, it’s basically invisible, and in a crowded market, being invisible is pretty much the worst thing you can be ir you are a business looking to grow and make as many sales as possible. Don’t worry, though, because, no matter how good your impression of the invisible man might be right now, there are tons of simple things you can do to turn things around and get people talking about your company, as you will see below.

Create Moments That Matter

To get tongues wagging, you have to be more than just a basic store or a website. You need to be an experience that sparks delight, surprise, or even the slightest hint of bewilderment. Maybe you host monthly waffle parties in your bookstore—yes, it’s random, but it’s also memorable. Whatever your brand identity is, find a way to make it pop in the real world. If people can attach a fun memory or a cool story to your business, they’ll naturally bring it up in conversation, and that means more people will be hearing about you and what you do.

Tap Into an Emotional Connection

At the end of the day, humans are emotional creatures. We cry at rom-coms, cheer at football games, and laugh at cringe internet memes. If your business can tap into those same emotions, you’ll become more than a commodity—you’ll be a story worth sharing. That might mean crafting heartfelt content about why you started your business in the first place, or sending handwritten thank-you notes to your most loyal customers. The point is to show genuine passion and personal flair, so people feel compelled to pass along that passion to others.

Stand Out Online (by Not Being a Robot)

Let’s face it: the internet can be a noisy, crowded place. There are literally millions of brands vying for attention, all hoping that someone—anyone—will click “like” or “add to cart.” Of course, you’ll want to tackle the basics, like ensuring your SEO game is on point, so folks can actually find you in search results. But once they land on your site or socials, don’t bore them with corporate jargon that reads like a phone contract. Inject humor, spark conversations, and ask questions that demand more than a quick thumbs-up reaction. Make your digital hangouts fun, and people will keep coming back, sometimes just to see what you’ll do next.

Be Ridiculously Real

In a world of photoshop filters and staged TikTok dances, authenticity stands out like a neon billboard. Share real stories about your behind-the-scenes operations, celebrate your team’s weirdest talents, and own up to mistakes when they happen. Customers value transparency—it’s a sign that your business is run by actual humans instead of soulless marketing bots. When people feel they know the real you, they’re far more likely to chat about you around the water cooler (or the group chat).

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