Launching a new product is always a bit of a gamble. You’ve probably heard the well-worn statistic that says that 80% of new products fail in the marketplace. But to move your business forward and help it achieve greater success, launching new products is absolutely essential. 

The big question is, how do you launch your product so that it attracts enough attention to make it a success? Here, we’ll explore how to promote your new product effectively so that your target market is desperate to get their hands on your new product when it launches. 

3 Tips for Your New Product Launch

Here are some of the ways you can promote your new product effectively so it gets the attention it deserves.

1. Make it Exclusive at the Start

Maintaining a loyal customer base can be challenging, but one way to keep customers engaged and invested in your brand is to provide them with exclusive products and offers. 

Teasing your new product to your existing followers and email subscribers is an excellent way to build interest in it among consumers who are already familiar with your brand and its products. These consumers are much more likely to be interested in purchasing your new product, so it makes sense to offer them exclusivity at the start. 

This could include the chance to bag an early bird discount on the product, free delivery when they buy it, or simply the chance to buy the product before it’s on general sale.

2. Organize a Launch Event

Hosting a launch event is an excellent way to create buzz around your product. Product launches provide you with the chance to gain significant exposure for your product and can create a really positive vibe around your brand and your full product range. 

However, planning a launch event can seem like a challenging task, especially when so much time and effort has already been invested in getting your new product completed. Outsourcing the organization and management of your product launch event to conference managers such as Catalyst Event Solutions is an excellent way to relieve the pressure associated with planning such an important event. Having an experienced event management company taking care of your event will ensure that it’s professionally run and matches your vision. 

Inviting the press and influencers to your event will help spread the word further and get your product noticed by a much larger audience.

3. Use Social Media

Introducing your new product to your social media followers will spark interest and excitement. Planning a social media campaign that’s carefully curated to showcase your product in an attention-grabbing way using both images and video is a perfect way to do this. You could encourage followers to like and share the posts for a chance to win a new product bundle as an incentive.

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