Pinterest is a visual search engine that provides a platform for users to discover and visualize. Because Pinterest encourages users to use the app to plan and curate, the app’s consumer insights have the power to illuminate trends that will expand far beyond the platform.

Think about it. Pinterest's focus has never been viral videos or posts from distant acquaintances. Instead, users use it to find inspiration or research a specific topic. In fact, 55% of Pinterest’s users see the platform as a place to shop. 

Knowing that most Pinterest users intend to make a potential purchase or explore a certain subject, the platform essentially acts as one big crystal ball, predicting the coming trends.

So, if you really want to have a pulse on “what’s next,” turn to Pinterest. 

Pinterest Predicts 

First, let’s discuss Pinterest Predicts. 

Pinterest Predicts is Pinterest’s forecast of the year’s biggest trends. The platform pulls from its own search data to analyze and predict the driving trends of that coming year. These trends are then creatively titled and presented on an annual list titled “Pinterest Predicts.” 

This year is full of tags like “Make it Big,” “Hot Metals,” and “Eclectic Grandpa”. Each title is paired with an image that somewhat explains what it means, and you can click through to learn more, as well as see the keyword searches that comprise the trend.

For example, this year’s “Hot Metals” trend predicts that cool-toned metals like silver and chrome will shine. Searches like “nail art metallic” and “aluminum furniture” helped Pinterest prophesize this trend and indicate that alloys are all the rage. 

Pinterest claims these trends won’t just live on the platform but everywhere. In 2022, “Dopamine Dressing” was a Pinterest Prediction. Pinterest then reported an 11x increase in “dopamine dressing” mentions across the internet in the eight months following, further proving that these trends reach far and wide. 

Pinterest Trends Page

Next, let’s talk about the Pinterest Trend’s tool. 

The Pinterest Trends tool provides a snapshot of the platform’s users' searches. 

There’s so much to discover. You can select a certain region and discover what’s trending there and not in another place. You can look seasonally and discover what’s trending in the fall or the spring. You can specifically look within a category like “Architecture” or “Weddings” and see the trends within those topics. You can narrow your search with filters like keywords, topics, age, and gender to further investigate what is trending and the demographics searching those trends. 

Pinterest also visually provides the change in search volume by week, month, and year to help learn more about these “trends.” This lets you discover the search’s interest over time and see where it has already hit peak interest or remains relevant. 

How to Leverage Pinterest’s Tools: 

1. Be the trendsetter 

Trends on the internet come and go. With these tools, you aren’t only keeping up with the Joneses but also preparing for exactly what they will want. You’re now playing chess, not checkers. 

Use these tools to guide your digital marketing efforts across all channels. These predictions and trends allow brands to truly map out their content strategy, pushing out relevant content seasonally and regionally and crafting content for a specific user. These tools can now shape your messaging so that you are starting the conversation instead of following it. 

2. Discover keywords

Use the trends page to discover relevant keywords for your SEO strategy. If you consistently follow trending searches or yearly predictions, you can shift your keywords and shape your strategy depending on relevancy. 

Both tools provide an intense level of consumer insight that other platforms simply don’t. Take advantage of not only the searches but also the overview of seasonal and regional changes to see how you can make your marketing efforts even more effective. 

3. Identify opportunities

These trends can illustrate any areas for improvement. Where are there ways in which you can better serve your target audience? How can you provide a better customer experience? Find opportunities where your brand could be the answer to a user’s search. 

The tool's ability to filter by topic, demographics, region, and time of search is a major advantage. It’s beneficial not only to your digital marketing efforts but also to your business plan as a whole. 

4. Invite creativity 

Pinterest is literally built to inspire, so it’s only right to invite imagination. Visually or verbally, find ways to piggyback on the previous two pieces of advice and use these tools to allow your brand to flourish while also maintaining your own creative autonomy. 

Conclusion

These trends and predictions are only the starting point. Find what works for you within these tools, but don’t be afraid to think outside the box when it comes to your brand’s strategy. Who knows, maybe a topic you think of could end up on next year’s Pinterest Predicts page. 

We know there are oftentimes a lot of channels, and too few people to manage them, People First Content is here to help. We can create content, schedule posts, analyze results, and strategize for your business. Set up a consultation now, and let us help you create quality content for you and your business.

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