Content strategy, SEO

How content impacts your business and why it should be your top priority

Too many business owners make the mistake of thinking content is just for the marketing department to worry about. They look at content as a means to an end-a necessary evil to rank higher in Google.

The truth is, in this day and age where Google rankings rule and can make or break you as a company, content just might be the most important aspect of your business. Here’s why:

1. Google isn’t just a numbers game

Google doesn’t favor websites based on the number of words on their site but rather by the quality of the content the site produces. Businesses that focus on generating content for the sake of generating content aren’t providing value for their customers. They aren’t figuring out what their clients (or potential clients) need help with and how they can help solve their problems.

Online readers are savvy. They know when a website is giving them real information and when a company is just trying to rank for a specific keyword query. They’ll bounce once they recognize your content is doing the latter.

2. Everybody looks you up online

Every potential client, customer, or partner looks your business up online before they decide whether or not to contact you. How your business presents itself can make or break you when it comes to getting new clients onboard. If your content is sloppy, poorly written, confusing, or just plain hard to find, people will go elsewhere.

3. Your content promotes your company’s voice

Voice and tone are perhaps the most important aspects writers consider when they generate a piece of content. But a lot of businesses don’t seem to have figured that out. Are you funny? Strict? Governmental? Polished? The voice and tone of your content should be consistent across all of your pages and posts. This is how potential clients decide whether or not they want to work with you.

Are you making content a priority in your business? If not, maybe it’s time to talk to someone who knows how to rank in Google while also providing meaningful content for your audience. We can come up with a content strategy that will boost your SERPs rankings and deliver the quality content your audience needs.

 

 

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Content strategy, SEO

Why you should care about SEO

Tablet with Google search page showing

The term “SEO” gets thrown around a lot in the world of web content creation, but many business owners don’t know, or care, what it means or how it can impact their business. Too many make the mistake of thinking it only matters for tech companies or e-commerce sites. But the truth is, if you have a website, you should care about Search Engine Optimization (SEO) because that’s the best way to get your website seen, so you can drive traffic to your business.

Here are the basic things you need to know. If you prefer to hire someone to care about SEO for you, let’s chat.

1. It’s all about what’s best for users

The main thing to know about SEO is that content that is useful for users wins. If your website is clear about who you are, what your business does, and why readers should care, you’re ahead in the SEO game. Websites get penalized when their message isn’t clear, particularly if it is intentionally misleading. Give your customers and site visitors the information they need. That’s it.

2. SEO is backwards-looking

Sure, SEO matters when you’re competing for search rankings, but it can only help you decide what to write based on what people have already searched for. If you’re in the business of developing new forms of content, you can use SEO best practices to make sure your content will be seen by the people who are interested in it, but you shouldn’t hesitate to do something new just because a query doesn’t have any search volume.

3. Local searches are hot right now

Local searches are bigger than national searches in Google land right now. What that means for your website is that your location needs to be part of your content.

4. Featured snippets are pretty hot too

Google’s featured snippets show up on high volume queries, and they’re in either a list or paragraph form. (To figure out if the query you’re writing about. For instance, the title of this blog post has a featured snippet from another website). What’s cool about ranking for a featured snippet is that these show up first in search results — if you rank for a featured snippet, chances are people are going to click your URL to read more. So you don’t even need to rank in the first spot to get all that organic traffic to your page.

5. Someone can do SEO for you

Knowing what keywords to use and where, along with how to code it and what to promote, is time-consuming. If you want to use SEO to improve your search rankings but don’t want to do the dirty work, contact us to see how we can help your business rank higher in Google and deliver quality content to your site users.