It's time to stop taking a scattershot approach to content
What is a Content Waterfall? A content waterfall strategy is a 3 step process that starts with a fundamental piece of content that goes in-depth on an important topic. Then, that piece of content is repurposed into shorter types of content, such as blog posts, then finally LinkedIn thought leadership posts.
Step 1: White Paper
Establish your brand's expertise with a meticulously researched and crafted white paper.
- Primary and secondary research
- Meticulous writing and editing
- Professional design based on your branding
Step 2: Blog Posts
Get found on Google search results with optimized blog posts that speak to your target audience.
- Based on your white paper and repurposed in blog style
- SEO optimized so you can be found on Google and other search engines
- Professional design based on your branding
Step 3: LinkedIn Posts
Stand out as a thought leader and stay top of mind among your LinkedIn network.
- Connect personally with fellow professionals
- Stand out in your niche
- Easy to share from company and personal profiles
Ready to Get Started?
We’d love to help you create a content waterfall strategy that aligns with your target audience and purpose. Schedule a free discovery session to learn more.