6 Ways To Make Your Content More Interesting

So you want to spice up your content? Then, you’ve come to the right place.

As content writers, we all strive to create the most exciting and engaging content we can. But we know that it’s easier said than done. You spent hours crafting a blog full of relevant and valuable information. But when you look it over, you find that it’s a little uninteresting.

You understand that if you find it boring, the reader will too. So what can you do to make your content writing more compelling?

In This Article:

6 Ways To Make Your Content More Engaging

Here are our top tips to make your content more interesting.

Casual tone

How do you feel when reading a long academic essay or article? Pretty bored and overwhelmed, right? When it comes to blogs, you can leave all the big vocabulary and scholarly tone behind and simply write like how you talk.

Content writing is different from essays you’ve written in school because you’re conversing with the reader as opposed to talking to them. Similar to an everyday conversation with a peer, you use simple language.

Remember that blogging is all about communicating your thoughts and ideas in a simple and easy-to-understand manner. Writing in a casual tone easily achieves that, and the reader will have a stronger connection with your content.

Get fun and creative with the intro

The introduction of your blog is where you can have a little fun. Think about it like this. When you’re trying to convince a friend to watch your favorite movie, how do you describe it to them? You tell them that it’s an exhilarating film about fighter airplanes doing cool maneuvers and completing missions.

I mean, that would get you to watch Top Gun, right?

Same idea with content writing. The goal of the introduction is to get the user excited or interested in reading the rest of your content. The cool thing is that you have more flexibility to be more creative as to how you want to introduce your topic.

You can use the introduction to:

• Provide context

• Tell a quick anecdote

• Identify the reader’s pain point

• Define key terms

• Crack a joke

Let your creative juices flow and have fun with the introduction.

Let your personality shine

Another thing that helps achieve a casual, fun tone is to be yourself. Show off your personality in your writing. Don’t be afraid to drop some slang or modern lingo.

You can even add humor to your writing. Why not tell a joke here and there to make your blog more engaging and entertaining. Of course, add comedy where appropriate.

In addition to making the entire writing process more enjoyable, there’s another benefit. When you let your personality, you come off as relatable and human. As a result, readers feel a much closer relationship with you and your content.

Related Article: 11 Ways to Completely Revamp Your Content Writing

Tell stories

Sometimes, words and explanations alone aren’t enough. So we turn to stories so we can explain our ideas in a visual and creative way.

Take real-world examples from your personal experiences and adapt them to your writing. Write how that one situation applies to your topic. Be descriptive yet concise – only share the necessary details. Add emotion, metaphors, and similes to enrich your story.

Stories are how we relate and sympathize with each other. Use them when you want to drive home a point.

Include statistics, fun facts

Listen, did you know that Mexico City has a population of 10 million people – more than L.A. and New York City? Well, now you do. (thanks, Justin Danger Nunley)

Did that fun fact surprise you? Same here. Inserting statistics and fun facts into your content is a fantastic way to increase interest. They’re helpful techniques that contextualize and support your thoughts.

As a result, your content gains more credibility thanks to the factual information you provided. So drop a stat or tidbit to grab the readers’ attention.

Add visuals

Lastly, don’t forget to sprinkle in some images and videos here and there. Including visuals in your content serves a couple of purposes. One, they break up your text into easily digestible chunks. Two, they’re complementary tools that help present your ideas in another way.

Visuals are handy because they help increase reader engagement and present another opportunity to improve your SEO. Regarding what kind of images you should include, It’s honestly up to you. As long as they’re relevant to your content, you can choose infographics, stock images, or even memes (if they’re appropriate).

Keep the reader engaged by decorating your blog with visual content.

Conclusion

Once you start incorporating any of these elements during the production process, you’ll find that you’re starting to have fun yourself. Content writing allows so much freedom and creativity to make your blog entertaining. Lean into the casual nature of blog writing, and you’ll end up with a piece that readers will enjoy.

Need more help with writing interesting content? People First Content is a content writing agency that can help you craft engaging blogs and e-books. Hit the contact button below to learn more.

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