What Is a Fractional Content Team, and Why Do You Need One?

A fractional content team works as an extension of your marketing or operations team to develop and implement a content strategy for your organization. Hiring a fractional content team instead of relying on freelancers or a large agency grants you dedicated access to your content team when you need them.

That is what we do here at People First Content. Unlike an agency that farms work out to freelance writers, we do all the content strategizing, writing, copyediting, and delivery with an in-house team that gets to know your business inside and out. 

In This Article:

What Does a Fractional Content Team Do?

Imagine you had an internal team at your disposal to handle all the content your organization needed – blog posts, website content, email sequences, social media posts, etc. 

A fractional content team can deliver all that content (and more) under the direction of a Content Director who serves as your primary point of contact.

Exactly what we do varies from one company to the other. For example, some companies hire us to work on a specific aspect of the company, such as driving organic traffic to the website through SEO-optimized blog posts.

Others hire us to develop a content strategy that extends beyond organic traffic growth to sales, integrated marketing, and internal communications. 

We often work closely with other organizational leaders, such as content marketing directors, sales leaders, and the executive team, to ensure that the content created aligns with the company’s values and goals.

So, the answer will really depend on you. What do you need your fractional content team to do?

How Does a Fractional Content Team Work?

At People First Content, a fractional content team works similarly to how a content team works elsewhere. 

It starts with a dedicated Content Director who is your primary contact point. They will help your organization develop a content strategy for organic growth in collaboration with your marketing team.  

This person is also your head writer – they will set the tone for writing that others will follow. You can access your Content Director via Slack and email during standard operating hours for urgent matters, questions, check-ins, or whatever else you need. 

The Content Director works with a team of internal writers here at People First Content, who will be assigned content creation tasks as they develop. You can always meet the writers working on your content if you have questions or want to see the faces behind the amazing content on your website.

Our internal system ensures that content is created on time and within the parameters of each client. In addition, we track your content’s analytics to make adjustments that can help you rank higher in search results, get more followers on social media, build your email list, or do anything else your content needs to do.

Benefits of Hiring a Fractional Content Team

The need for a fractional content team has arisen as more companies shift from a traditional corporate structure to a gig model in industries ranging from tech to healthcare, finance, and beyond. 

Here are some reasons why companies hire a fractional content team like People First Content.

1. Save Money

The biggest reason to hire a fractional content team is to save on the overhead costs of hiring an in-house team of writers. People First Content manages all of that on our end – all you need to pay is one agreed-upon monthly fee to get access to an entire team of writers. 

Our retainers start at $2,500 a month, which is less than you would pay for just one full-time writer.

2. Simplify Content Management

If you have ever worked directly with freelancers, you know the challenges of hitting deadlines and getting quality content (especially in this post-ChatGPT world).

Of course, there are a lot of digital agencies out there who can deliver content to you every month for a set fee. But they are not typically content experts. Instead of being content strategists and writers, they outsource all of their content to low-cost freelancers who may or may not deliver quality work on time. 

The fractional content team model means your content gets delivered on time without you needing to worry. You can focus on other aspects of your business and leave the content to us.

3. Quick Access to Writers

Not all content is urgent. However, some situations arise where you need something done by end of day–not tomorrow or next week.

In an agency model, the point person is typically not directly involved in writing your content. Instead, they are responsible for finding a freelance writer to write the content. The higher the level of urgency, the less likely you are to get high-quality content back.

In contrast, when you reach out to your Content Director at People First Content, you’ll have instant access to someone who can write, edit, and deliver the content you need. If they’re not available, they can assign the work to a team member who is already familiar with your company’s style, tone, and voice.

Ready to Get Started? Let’s Talk!

If you think hiring a fractional content team could make sense for your business, I’d love to hear from you. 

Use the calendar below to schedule time with me to talk more about your company and your content needs. From there, we can discuss a retainer model that balances flexibility with your budget. 

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