What Is White Label Content?

Originally published December 11, 2021

White label content is the use of a third party (freelancer, agency, copywriter) to create your content or even spearhead your marketing efforts. Whatever they make or write will be published as if it were your own, and you will have ownership over the content. That means you are free to publish and distribute the content however you’d like.

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What Is White Label Content?

White label content is the use of a third party (freelancer, agency, copywriter) to create your content or even spearhead your marketing efforts. Whatever they make or write will be published as if it were your own, and you will have ownership over the content. That means you are free to publish and distribute the content however you’d like.

What Is White Label Content?

Creating content is an organic way to attract people, buyers, and leads to your business. It helps build credibility and reliability for your brand. Content can come in the form of videos, photos, graphics, podcasts, blogs, audiobooks, eBooks—the list goes on.

But in this fast-moving world, we understand that it can be hard to keep up, especially if you’re a small business. You’re at a point where you don’t have any content yet and would like to have some of your own or you have too many things on your plate and just don’t have the time.

This is where white label content or white label marketing can come in handy.

White label content creation

Still a little confused? Let’s give an example.

Say that you hire us to write a blog post for you. Great! We’ll do it. So we go ahead and write a quality blog post. Instead of inserting OUR name as the author, YOU get the byline. You can also decide to have a subject matter expert or another member of your team serve as the article’s author.

Another way to think about white label content is as hiring a ghostwriter who will create content for you.

The main takeaway here is that white label content is 100% yours, and you are free to do whatever with it. Nobody will know that you paid someone else to write for you unless you decide to share that information.

Why Should You Use White Label Content?

There are several reasons why white label content may be ideal for your business.

Saves you time

One of the key benefits of working with a white label content team is to save time. First, you don’t have to create the content yourself, giving you time to focus on other things. Secondly, you don’t have to spend time searching and hiring your own in-house marketing team, which can be lengthy and costly.

Ensures high-quality content

With a white label content team, you are guaranteed to work with a team of experts who will deliver quality content for your business. Not only that, they will curate white label copywriting that will rank high in search engines and bring buyers to your website.

Expands your offerings

A third-party white label content team can create content for whatever you need. That could include blogs, social media, email, or website design. They can help expand the breadth and depth of your company’s offerings. This can be particularly beneficial if you are a digital marketing agency.

Gives you an opportunity to focus on your business

Last but not least, getting white label content allows you to focus on the aspects that are important to you. You can focus on whatever is more important to you, such as sales and performance, while the content team focuses on content.

When To Hire a White Label Content Marketing Agency

There are a couple of signs it’s time to consider outsourcing your business. But as a quick review, ask yourself these three questions:

1. Do I have time to create content?

2. Am I getting enough organic traffic to my website?

3. Can I keep up with my business?

If the answer to any of these questions is no, then it may be time to seek out a fractional content team that can help you consistently generate high-quality content.

Need White Label Blog Content Services? Let’s Talk!

Content creation can be time-consuming, especially if you’re looking to put out quality material that performs well and brings in traffic. If you don’t have the time and are in need of content, it’s wise to look at white label content marketing teams.

Don’t know where to start? People First Content can help. Contact us to get started creating engaging content your audience will love!

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