Content Marketing Trends You Can't Ignore in 2023

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Content marketing has become very popular in recent years due to the advantages it offers over other traditional forms of marketing. It is now considered one of the most important ways to reach customers. But because of the increase in popularity, there is now more competition than ever.

To stay relevant as a content creator, you must look for new ways to differentiate yourself from competitors.

2023 is rapidly approaching, so it's time to take a good look at your marketing campaigns. This is our list of marketing trends that are wired, tired, and evergreen.

In This Article:

Wired

While none of these trends are brand new, we can expect them to continue to become more dominant as advertisers realize their power.

Gamification/Interactivity

At PFC, we've added several informative calculators to our website and a personalized element to the experience of using our website.

Gamification is a technique used to motivate users to take specific actions. This can look like many different things but essentially means creating something the user can play with.

For example, a company can create a game (physical or, more commonly, digital) that is related to the product or service they are providing. This type of game is called an “educational game” because it helps users learn about the product or service while they are playing the game.

You can also gamify by awarding points for completing specific tasks or highlighting an item in the product catalog when purchased.

Engaging your audience can also look like adding more general interactive features on your website or blog posts. Some ideas are:

• Polls

• Quizzes

• Questionnaires

• Interactive infographics

Really, it can be anything that allows your clients to explore different aspects of your product or service on their own terms.

Video Marketing

According to Wyzowl, 86% of businesses now use some form of video marketing, with HubSpot saying 87% of marketers say it has increased traffic.

There are a lot of reasons why video marketing is so popular. It's not just because it offers a great user experience but also because video is a powerful way to engage people with your brand and message.

If you’ve avoided making videos in the past because of the difficulty, you’re in luck.

It's never been easier to create videos with the help of animation software and video editing tools like Canva. All you have to do is record your or someone else's voice and then add some animated visuals to create an engaging video that tells your story from start to finish.

If you are going to produce videos to use on social media, you may want to consider investing in a 4 channel wireless microphone system to ensure the quality of sound is perfect.

Tired

These are some trends that are quickly wearing out their welcome.

Bad influencers

Influencer marketing has been up and up for quite a few years, but it’s reaching a saturation point.

First, influencer marketing in itself isn’t a bad thing. In fact, most marketers find it very effective.

But what has been happening more and more is that brands try to pick a celebrity with a broad reach who doesn’t have any actual connection with your product. A quick Google search will bring up plenty of examples of influencers who clearly couldn’t care less about what they’re promoting.

For example, a celebrity with a billion followers who only pretends to apply the makeup you've given them isn't going to do diddly for your brand. And will cost you a pretty penny.

FIX: Micro-influencers are trying to appeal to a smaller audience. They're the ones who will actually put time, effort, and expertise into promoting your product. As a result, it's less expensive, and you're more likely to connect with people who are genuinely interested in your product.

Following every trend

Everyone wants to be cool. I get it. But trying too hard to appeal to the kids will only alienate the rest of your audience (and probably the kids too).

This means ease up on the meme marketing and the weird buddy buddy marketing.

The internet moves fast. What may have been a hilarious and timely meme one day may be overplayed and old by the time you get a post out. It dates your marketing immediately, and your audience will smell it out unless it's pitch-perfect.

FIX: Do what you know! The brands that have successfully pulled off more informal marketing styles play to what they know and don’t pretend to be what they’re not.

And when in doubt, stick to educational and helpful content that you know your audience will connect with.

Evergreen

Trends come and go, but some things stay the same.

Quality

While what makes quality content is subjective, you generally know it when you see it.

Why is quality important?

• Quality content builds trust with your audience. The care and attention you give your content reflect on your product.

• It helps with SEO rankings. Google prefers websites with better quality content and ranks them higher in search results.

• It improves conversion rates. People are more likely to purchase your product if they find your website credible.

• It increases customer retention. Customers who find the website helpful and engaging are more likely to return again and again to purchase products or read further articles on the site.

Blogs

Blogging was one of the first forms of digital content marketing, starting in the mid-90s and only picking up steam since.

Now, 77% of internet users read blogs, and over 4.4 million blog posts are published daily.

The continued popularity of blogs makes sense. Anyone with a computer or smartphone can create a blog, making it an accessible marketing channel for small businesses.

A blog is a powerful tool to promote content and increase brand visibility. It's an excellent way for brands to share their expertise and knowledge with potential clients to increase brand awareness and generate traffic to your website.

Content Marketing Is the Future

The days of interruptive advertising are over - people want to be engaged with brands that they care about and align with their values. Content marketing is also a relatively new field. This means that there are plenty of opportunities to create your own strategy and establish yourself as a leader in the industry.

If you're looking for blog content that will keep your readers engaged and coming back for more, People First Content can help. We're a small team of content experts who can help your business make its mark. So call us today and get started!

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