Infographics: How To Create Visual Content for Your Blog

Originally published March 6, 2022

Infographics are the perfect way to add some spice to your blog post.

The content world is becoming more visual – and blogs are no different. One of the recent trends in blogging is the increasing use of visuals. Look at any article on the internet; many of them utilize images and videos throughout their content.

Infographics are great because they act as a visual aid for your audience, emphasizing your ideas and simplifying complex information. In addition, they enhance the reader experience because it gives them another way to comprehend your blog.

But what if you're not design-savvy? Well, you've come to the right place. Read on to learn how to channel your inner graphic designer and make your own stunning graphics.

In This Article:

How To Create Infographics

Here are four easy steps that can help you create an effective infographic. 

1. Set goals

   First, you need to ask yourself: what do I want my infographic to accomplish? If you wish to educate the reader, a visual representation of a specific process, lists, or summaries may work. On the other hand, if you're a numbers person, data reports, charts, and diagrams could be a better fit.

   You can turn any information into infographics. You just need to know which ones. Setting goals right off the bat will give you direction on how to execute your design.

2. Collect all your info

   Once you have your goal in mind, choose what to put on your infographic. Begin researching any relevant data that fits the theme of your infographic. Read books and articles from industry experts and even surf the internet to find all the knowledge you need.

   For data-driven goals, find mind-blowing statistics that are worth highlighting. For educational topics, concrete definitions or how-to guides could be beneficial. So be intentional in your research and grab the most valuable information. Also, a friendly reminder to cite and credit your sources where appropriate.

3. Organize your data

   Once you've gathered all your information, you must determine how to organize it. Look over your research and find any connections among them. Can any of the data be grouped? Is this better represented as a list, chart, or diagram?

   For example, if you're talking about social media and have collected details about the number of active users on Instagram, Facebook, and Twitter, you could transform that into a list of the most-used social media platforms in the world. Alternatively, maybe a bar graph could tell a bigger picture. It's all up to you how you prefer to present your data.

4. Create your design

   It's time for the fun part – the design stage. Take your research and apply it to a visual graphic. Use an infographic template with most of the elements set up for you as a starting point with one of the three tools we recommend below. Then, all you have to do is simply plug and chug.

   But don't stop there. Get creative and customize your infographic. Apply your brand's color scheme and fonts. Then, add design elements such as icons, textures, patterns, and photos to make it your own.

   To some, graphic design may be the most daunting part of the infographic creation process. It's important to note that you are not expected to be an expert in design. There are wonderful tools to help you easily create a compelling infographic.

Now that you know how to make infographics, what is the best tool to use?

3 Tools for Making Infographics

Here are three excellent tools to help make your design process more straightforward.

Piktochart

Piktochart is one of the most popular infographic tools out there. They have numerous templates to choose from and many creative tools, such as adding charts and tables to make the entire process easier. What's neat about this tool is that you can organize your info into blocks. That way, you don't have to keep resizing the document. Plus, it helps keep it tidy and evenly spaced out.

Venngage

Venngage is another incredible tool for visualizing information. Whether you want to make reports, visual maps, or guides, they have everything. They make it painless to turn your data into charts and graphs. Plus, they have their own library of customizable design assets so that you can change them to match your brand. There is no limit to what you can make on Venngage.

Canva

While Canva specializes in social media and presentation design, they have an underrated infographic feature. This tool is a designer's dream as they have thousands of fonts, templates, shapes, and icons at your disposal. With advanced tools such as background remover and animations, you have everything you need to take your custom infographic to the next level.

Don’t Forget to Share

Once you're satisfied with your creation, don’t forget to share it across your company’s channels. Sharing your content will lead your readers back to your site or profile, attracting leads and establishing your brand as an expert in the industry.

Here’s an example of an infographic from the People First Content Team:

Share this Image On Your Site

<p><strong>Please include attribution to peoplefirstcontent.com/ with this graphic.</strong><br /><br /><a href='https://www.peoplefirstcontent.com/blog/backlinks-in-seo'><img src='https://www.peoplefirstcontent.com/s/Backlinks-Infographic.png' alt='4 Ways To Get Backlinks Infographic' 540px border='0' /></a></p>

Time To Visualize Your Ideas

You don't need to be an in-house graphic designer to make infographics. All you need is an idea and the creativity to visualize that idea. With these tips and tools, you can create visual graphics in no time.

Still need design help? Contact us to learn more about how you can enhance your visual design strategy.

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